FOR MOST OF US, THE FIRST SOUND IN THE MORNING AND THE LAST AT NIGHT IS THAT OF OUR RADIOS. RADIO REACHES OVER 90 PERCENT OF ALL AMERICANS EVERY WEEK. IT’S THE MOST PERSONAL, PERVASIVE, AND INTIMATE OF ALL MEDIA. AND, IT’S MOBILE — WITH THE ABILITY TO FOLLOW ITS AUDIENCE THROUGHOUT THE DAY. AS A LOCAL MERCHANT OR COMPANY, YOU CAN ENJOY THE ADVANTAGES OF ALL THE SUPERIOR QUALITIES THAT ADVERTISING ON THE RADIO CAN OFFER.
- Radio can reach on-the-go consumers!
- Radio allows you to establish a special relationship with consumers.
- Radio can cost-effectively break through the lines of media bombardment.
- Radio’s on-location remote broadcasts are both powerful and profitable.
- Radio’s unique, specialized formats allow you to target your best prospects.
- Radio reaches prospects closest to the point of purchase.
- Radio can bridge the gaps left by other media options.
- Radio provides unique specialized on-air promotions.
- Radio is king for establishing top-of-mind-awareness.
- Radio can influence new markets and prospects.
- Radio can complement other advertising platforms.
- Radio’s listenership remains strong, while time spent with other media declines.
FOR MORE INFORMATION ON SPECIAL PROGRAMMING, PROMOTIONS OR ADVERTISING IN GENERAL, CONTACT ED ARNOLD AT 423-586-9101