Tennessee tourism travel spending shows steady increase

NASHVILLE, Tenn. (Aug. 30, 2022) – Tennessee tourism generated $24.2 billion in domestic and international travel spending in 2021, according to recently released economic impact data from U.S. Travel Association and Tourism Economics. It also marks the largest visitor spending nationally in Tennessee’s history. Travelers in Tennessee spend an estimated $66 million per day. Travel in Tennessee generated $1.9 billion in state and local tax revenue. Travel and tourism is also the third largest employer in the state.

Tennessee Governor Bill Lee and Department of Tourist Development Commissioner Mark Ezell highlighted efforts to continue the industry’s strong recovery.

“Tourism drives economic development and job creation so that every Tennessean can thrive,” said Gov. Lee. “Our decision to prioritize strong recovery has yielded record levels of tourism growth, and we continue to welcome visitors to see all Tennessee has to offer, from the Mississippi River to the Great Smoky Mountains.”

“Tennessee is crushing it with the largest visitor spending national market share for Tennesseans in our history,” said Mark Ezell, Commissioner of the Tennessee Department of Tourist Development. “Tennessee is one of the top travel destinations in the world because of our tremendous assets including our unmatched scenic beauty, diverse cities, and small towns, as well as our world class attractions, music, cultural and historical sites. We’re so grateful to this industry and our partners and blessed visitors come experience these destinations and support local businesses, local restaurants and local lodging and support communities.”

Key Highlights from 2021 report:

  • Tennessee tourism generated a record $24 billion in domestic travel spending
  • Travel and tourism is the third largest employer in TN in 2021
  • Travelers in Tennessee spend an estimated $66 million per day. Visitor spending in Tennessee increased by 44.4%, year over year. Visitor spending nationally increased by 35.7%, year over year
  • All 95 counties saw an increase in visitor spending over 2020
  • 51 counties fully recovered and exceeded their 2019 visitor spending record
  • Nine counties experienced more than 40% growth in year-over-year travel spending, including Davidson, Cheatham, Sevier, Union, Polk, Grundy, Knox, Blount and Hamilton
  • Five counties experienced more than 40% growth over 2019 travel spending, including: Cheatham, Union, Lake, Hickman and Meigs
  • Travel in Tennessee generated $1.9 billion in state and local tax revenue in 2021
  • Travel-generated tax revenue generated by tourism saved each Tennessee household $755.41 in state and local taxes last year

Leisure & Hospitality Industry Highlights (source: TN Dept. of Revenue & TN Department of Labor & Workforce Development)

  • Leisure & hospitality industries supported 317,000 jobs in 2021, an 8% increase from 2020 and 91% of 2019 levels
  • Leisure & hospitality revenues have recovered to record levels and outpaced inflation
  • Leisure & hospitality employment has returned to pre-pandemic levels but still struggles to keep up with travel demand
  • Average leisure & hospitality wages have surged as the industry competes for a limited number of workers. Leisure & hospitality wages increased to $17.71 in June 2020, compared to $14.14 in 2020.

The 2021 Economic Impact on Travel Report includes county data and comprehensive models of the economic impact of spending by industry. Partners and media can utilize the new online interactive dashboard for the latest state and county information. Economic Impact on Travel Report booklets will be handed out at the Governor’s Conference on Hospitality & Tourism Sept. 28-30 in Memphis.

The Tennessee Department of Tourist Development works with the Tennessee Tourism Committee, local convention and visitors’ bureaus, chambers of commerce, city and county leaders, tourism attractions and the hospitality industry in all 95 counties to inspire travel to the state.

Media Contacts:

Jill Kilgore

Jill.Kilgore@tn.gov

Amanda Murphy

Amanda.Murphy@tn.gov

Mary Katelyn Price

MaryKatelyn.Price@tn.gov

ABOUT TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT

Tennessee is the home of the blues, bluegrass, country, gospel, soul, rockabilly, and rock ‘n’ roll— delivering an unparalleled experience of beauty, history, and family adventure, infused with music that creates a vacation that is the “Soundtrack of America. Made in Tennessee.”   Explore more at tnvacation.com and join other Tennessee travelers by following “TNVacation” on Facebook, Twitter, Pinterest, Instagram and YouTube, and “Tennessee” on Snapchat.