State launches ”Tennessee on Me” campaign to boost tourism

Tennessee Governor Bill Lee and country superstar Brad Paisley are teaming up to launch “Tennessee on Me,” a nationwide campaign to promote Tennessee tourism. “On me” offers 10,000 free airline vouchers to four key Tennessee airports – Nashville, Memphis, Chattanooga, and Knoxville – with the purchase of a 2-night stay at

The new tourism campaign was announced by Paisley Monday on Twitter following banter about his new single “City of Music” which inspired the campaign.

Governor Lee’s budget designated $2.5 million to promote tourism through $250 digital gift cards from Delta Air Lines, American Airlines, and Southwest Airlines for travel to Tennessee. The promotion aims to give away 10,000 digital gift cards to visitors who book a 2-night hotel stay to Tennessee cities Nashville, Memphis, Knoxville, and Chattanooga.

While participants will fly into four major airports, tourism across the state is encouraged. More than 60 hotels are participating in the campaign.

*Visitors must book a 2-night minimum stay at participating hotels, including at least one night of the stay between Sunday-Wednesday.

*The visitor will choose their destination city (Nashville, Memphis, Chattanooga, or Knoxville), their hotel of choice in the city, and which airline voucher they prefer (Delta, American, or Southwest Airlines).

*Visitors can book from now to September 15, 2021, and must travel between July 11 to December 30, 2021.

*All promotion reservations can be booked through, which details FAQs, restrictions, and additional information.

*All hotel package reservations are pre-paid at time of booking and are non-refundable.

*One airline voucher is available per hotel package (not per person). Other terms and conditions apply.